AI Website Builder
What Happened to thepaige.co? The Rise and Quiet Fall of an AI Website Builder
Ever wondered how a slick AI startup like thepaige.co—with its promise to generate full websites in just 30 seconds—could disappear virtually overnight?
It’s a story we’ve heard before in the fast-paced world of AI and startups: big idea, modest rollout, unexpected silence. While there’s no official obituary for thepaige.co, all signs point to a quiet shutdown sometime in early March 2025. But what exactly went wrong?
Here’s the short answer: Paige likely didn’t gain enough traction or revenue to stay afloat in a brutally competitive space.
And the long answer? Well, read on.
What Was thepaige.co?
thepaige.co (often stylized as just "Paige") was an AI-powered website builder developed under SKL.vc, a venture builder founded by entrepreneur Artem Sokolov. Paige aimed to simplify the web development process using generative AI—users could describe their sites in natural language, and, within 30 seconds, a complete website would be created.
This promise wasn’t just about speed. Key features included:
- Real-time editing with an AI assistant
- On-the-fly SEO keyword generation
- Automated image and content creation
- A minimalist, no-code experience built for speed
SKL.vc first announced Paige’s beta version in 2023, positioning it as a product for startups, solopreneurs, and small businesses needing fast and simple web solutions.
It sounded great on paper—and it even made waves in the early days of AI hype—but it didn’t last.
Why Did thepaige.co Fail?
Short Answer:
Despite promising technology, thepaige.co likely shut down due to low user adoption, insufficient revenue, and intense competition from larger, better-established players in the AI website builder space.
Long Answer:
A variety of interwoven factors most likely led to the shutdown.
1. Market Fit and Product Differentiation
While Paige offered exciting capabilities, AI website builders weren’t exactly novel by 2023. Companies like Wix, Hostinger, and even Unbounce had rolled out AI-powered design experiences with robust functionality and brand recognition.
Paige’s key issue? It didn’t stand out enough.
Some users noted limited design customization, and in an arena where brand image and polish matter, that’s a dealbreaker. According to Easy With AI, Paige was promising but lacked the flexibility and depth that competing platforms offered.
2. Revenue and Monetization Challenges
Monetization is hard—especially when competing with freemium or tiered models from larger platforms. Paige’s unclear pricing structure and reliance on SKL.vc’s internal funding may have limited its runway.
More importantly, without a clear path to sustained user growth or premium subscriptions, revenue likely never scaled.
3. Competitive Pressure
Going head-to-head with names like Wix and Hostinger is tough without:
- A massive marketing budget
- A differentiated niche
- Broad feature parity
Paige seemingly failed to lock in a loyal user base, missing the kind of product-market fit needed to make a significant dent in the market. Even newer platforms like Unicorn Platform managed to carve out niches with better audience targeting and community support.
4. Internal Strategic Pivot
SKL.vc, the parent company, operates a portfolio of startups and may have viewed Paige as an experiment. When results didn’t materialize, it’s likely resources were redirected elsewhere.
This would align with venture builder behavior: kill underperforming bets quickly to refocus on higher-potential verticals.
5. Limited Runway, Zero Buzz
If Paige ever sought outside funding, it left no trail. It never appeared on the usual funding platforms like Crunchbase with any substantial rounds. Operating solely on SKL.vc’s bootstrap-style resources meant Paige was living lean—and that only works short-term if user traction is explosive. With little buzz, few reviews, and no viral growth moments, Paige simply fizzled.
6. Timing and External Pressures
By 2024 and 2025, the tech world had massive interest in AI tools—but competition was fierce. The bar for AI products to stand out kept rising. Even modest AI solutions became commoditized, especially in marketing and web design. Paige may have been technologically fine—but fine doesn’t win markets anymore.
Was Paige Just Another Vine or Quibi?
Kind of.
Let’s compare with a player like Wix:
| Feature | thepaige.co | Wix (with AI features) |
|---|---|---|
| Launch | Beta in 2023 | AI integration by 2024 |
| User Base | Minimal | Millions |
| Customizability | Limited | Extensive |
| SEO Tools | Basic | Advanced |
| Brand Trust | Unknown | Industry leader |
| Pricing Transparency | Unclear | Tiered plans with free option |
Wix didn’t just build a good product—it built a community, a brand, and a suite of features for every use case. In contrast, Paige entered as a niche player with a cool trick but without the staying power or ecosystem to grow.
Final Thoughts: Even Great Ideas Need Market Fit
Paige’s premise wasn’t inherently flawed. In fact, AI-generated websites remain a hot trend. But great ideas don’t guarantee success, especially in hypercompetitive, capital-intensive markets. Paige lacked differentiation, sustained engagement, and financial runway—and when those pillars crumble, so does the platform.
Still, it serves as an important reminder to founders: a fast prototype and clever marketing can ignite interest, but long-term survival depends on clear product value, user acquisition, and reliable scaling.
Maybe someone will pick up where Paige left off. Until then, it exists as a case study in missed opportunity and startup reality.
FAQs About thepaige.co
Who founded Paige?
Paige was developed by SKL.vc, a venture builder founded by Artem Sokolov.
When did Paige come out?
Its beta version was launched sometime in 2023, as shared via SKL.vc’s LinkedIn.
When did Paige shut down?
While there is no official announcement, the website went inactive between March 4 and March 7, 2025.
How much funding did Paige raise?
There is no public record of Paige raising independent funding. It appears to have been funded internally by SKL.vc.
Why did Paige fail?
The main reasons were lack of user adoption, strong competition from established platforms, and likely financial challenges stemming from poor monetization.
Who were Paige’s competitors?
Main competitors included Wix, Hostinger, and Unicorn Platform—all of which offered more robust tools and larger user ecosystems.
Thanks for reading. If you’re interested in the rollercoaster lives of AI startups—or want to learn from their cautionary tales—stay tuned.
What is thepaige.co?
Thepaige.co is a platform designed to provide a simple and efficient solution for creating landing pages. It caters to users looking for a quick and easy way to establish a basic online presence, whether for a small business or a personal project.
What features does thepaige.co offer?
Thepaige.co provides a range of features aimed at simplifying the creation of landing pages. Key functionalities include:
- Drag-and-Drop Builder: Enables users to build and customize landing pages without needing coding skills.
- Templates: Offers a selection of pre-designed templates to streamline the setup process.
- Responsive Design: Ensures that landing pages are optimized for display on desktops, tablets, and smartphones.
- SEO Tools: Includes basic tools to enhance search engine visibility.
- Analytics: Provides built-in tracking tools to monitor visitor activity and conversion rates.
- Integration Options: Allows for integration with third-party services, including email marketing and CRM platforms.
These features make Thepaige.co a flexible solution for quickly establishing an online presence.
How do I get started with thepaige.co?
Getting started with Thepaige.co is a simple process. Follow these steps to begin:
- Sign Up: Visit the Thepaige.co website and create an account by providing basic details like your email address and password.
- Choose a Template: After logging in, browse through the available templates and select one that suits your project.
- Customize Your Page: Utilize the drag-and-drop builder to personalize your landing page, adding text, images, videos, and other elements.
- Set Up Integrations: Connect your landing page to third-party tools, such as email marketing services or CRM systems, if needed.
- Optimize for SEO: Use the built-in SEO tools to improve your page’s search engine ranking, helping it reach your target audience.
- Publish: Once satisfied with your landing page, publish it to make it live on the web.
- Monitor Performance: Track your page's performance using the analytics tools and make any necessary improvements.
What pricing plans does thepaige.co offer?
Thepaige.co provides subscription-based pricing options, available on a monthly or annual basis:
- Monthly Subscription: A recurring monthly fee, offering flexibility with the option to cancel anytime.
- Annual Subscription: A yearly payment, typically at a lower rate compared to the monthly plan.
Additionally, Thepaige.co offers a free trial, allowing users to explore the platform before deciding on a paid plan.
What are the limitations of thepaige.co?
While Thepaige.co provides a range of helpful features, there are some limitations to consider:
- Limited Customization: Compared to more advanced builders like Webflow or Framer, Thepaige.co offers fewer options for detailed design or complex functionalities.
- Basic SEO Tools: The platform's SEO tools are quite simple, which may be insufficient for users needing more advanced SEO capabilities.
- Integration Options: Although some third-party integrations are supported, the variety is not as extensive as on other platforms.
- Scalability: Thepaige.co is ideal for creating simple landing pages, but it may not meet the needs of users looking to expand to a more complex, multi-page website.
- Support and Resources: The available customer support and resources may not be as comprehensive as those offered by larger platforms.
These factors make Thepaige.co best suited for users seeking a quick, straightforward solution for landing pages rather than a highly customizable website builder.
How can Paige help startups become legendary?
Paige offers a unique domain that acts as a launchpad for groundbreaking startup concepts. By collaborating with SKL.vc, Paige assists passionate founders in building legendary startups for the future. This support includes guidance, resources, and a domain name that can amplify the startup's vision and reach.
What kind of startups is Paige looking to support?
Paige is particularly interested in working with startups that have bold and world-shaking ideas. The ideal candidates are passionate founders who are ready to bring their groundbreaking concepts to life and have the vision to build legendary companies with the potential to transform industries.
Is there a way to learn more about Paige and its offerings?
Yes, interested individuals can learn more about Paige and its offerings by engaging with SKL.vc. They provide further details and support for passionate founders looking to build legendary startups, using Paige as their platform for success.
